Dungeon Merchant Codex

Build a better shop. Survive a better run.

Practical guides for Fell & Sell — from your first dungeon run to evidence-backed shop decisions.

Fell & Sell is the 2026 first-person shopkeeper roguelike, not Fell Seal: Arbiter's Mark.

Start with the Beginner Guide Learn Shop Pricing

Original abstract visual

F&S

Designed to work without unlicensed game art.

Start Here

Learn the core loop

Begin with the full loop →

First run

Beginner Guide

Follow the complete dungeon-to-shop loop.

Open guide Survival

Dungeon Guide

Choose when to push deeper and when to return.

Open guide Foundations

Shop Pricing

Test confirmed pricing signals without a fake formula.

Open guide

Shopkeeper

Run a better shop

Build with purpose →

Pricing

Shop Pricing Guide

Separate confirmed systems from practical tests.

Open guide Progression

Shop Upgrade Guide

Reinvest around a named bottleneck.

Open guide Systems

Crafting Guide

Make one useful item without inventing a database.

Open guide

Dungeon

Bring home better evidence

Plan the next run →

Preparation

Before You Enter

Set return conditions and protect the useful haul.

Open guide Combat

Boss Preparation

Separate current evidence from old tactics.

Open guide Recovery

Save & Backup

Use backups and demo transfer safely.

Open guide

Quick Answers

Answers first. Evidence visible.

Quick answer

Can I play co-op?

No. Current status: single-player. Multiplayer is only a future consideration.

Read the evidence → Quick answer

Does demo progress carry over?

Yes. Official guidance allows continuation, while recommending a fresh start for the full experience.

Read the evidence →

Evidence model

Official sources anchor release and mode claims. Developer statements add context. Player reports stay labeled and version-aware.